Charities jazz up donation boxes to perk up donor appeal
The sad-looking Suzy Doll in a blue dress is getting a new look after almost 30 years, in a bid to coax people to donate more to the Cerebral Palsy Alliance Singapore.
From next month, the charity's donation box, shaped like a house, will feature a cheerful-looking girl with balloons. And it will stand at 18 cm instead of one metre.
About 55 of these boxes will be placed at public places such as Subway and Cold Storage outlets.
It is part of the charity's re-branding effort that began eight months ago with a change of name from Spastic Children's Association of Singapore.