CEL launches campaign celebrating abilities of people needing care
Published on Oct 24, 2012 2:10 PM
The Centre for Enabled Living (CEL) has launched a new public campaign that celebrates the abilities of people needing care.
Called LivEnabled, the campaign will roll out over a six-month period from this month to March next year. It will feature a television commercial, print, radio, outdoor and bus advertisements and a website.
"We want to change the way we see things - from what we cannot do to what we can. Let's start talking about ability," said CEL chief executive Henry Quake.
The first TV commercial, which will air tonight on Channel 8, features 58-year-old Thomad Yong. The blind executive assistant is also a gold medalist bowler at the 2011 Para Games. It shows him bowling a strike when the bowling alley experiences a blackout.
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