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Businesses take 'hong' out of hongbao

Published on Jan 15, 2014 8:42 AM
 
Major red packet makers in Singapore say they are taking more orders this year for hongbao in colours like gold, purple, sky blue, or even neon pink, as companies look to stand out and dazzle. -- ST GRAPHICS

The hong (red) in hongbao is increasingly a misnomer.

Major red packet makers here say they are taking more orders this year for hongbao in colours like gold, purple, sky blue, or even neon pink, as companies look to stand out and dazzle.

At leading red packet maker Caston, a third of its products now come in colours other than red, compared with nearly none two decades ago, said co-founder and creative director Alvin Tan.

Only 10 per cent of its 40 million Singapore orders this year are in standard bright "hongbao red", with other hues of red like magenta making up about 50 per cent.

 
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