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BreadTalk set to get them talking all over China

It aims to double number of outlets there as part of global expansion plan

Published on Sep 26, 2012 10:52 AM
 
Encouraged by the appetite of China's increasingly affluent consumers for trend-setting pastries, BreadTalk aims to double the number of bakery outlets in the world's No. 2 economy to more than 500 in the next two years. -- PHOTO: BREADTALK

SHANGHAI - Encouraged by the appetite of China's increasingly affluent consumers for trend-setting pastries, BreadTalk aims to double the number of bakery outlets in the world's No. 2 economy to more than 500 in the next two years.

This expansion is a key part of plans to boost its global network of stores to 1,000 by 2014, the Singapore group announced in Shanghai on Tuesday.

It also used the occasion to launch a new look and feel for its outlets and introduce new tastes for its signature buns.

From 50 novel pastries such as "claypot chicken" and tornado- shaped yam buns, to a more rustic look for its stores, BreadTalk wants to show it is not just a bread chain but a lifestyle brand.

 
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