Sunday, Apr 20, 2014Sunday, Apr 20, 2014
 

Australia fines Tiger Airways for spamming

Carrier failed to remove customers from mailing list despite requests

Published on Oct 26, 2012 6:00 AM
PRINT EMAIL
 
Tiger Airways, which was fined A$110,000 (S$139,500), has promised to improve its e-mail marketing processes. -- PHOTO: BLOOMBERG

Tiger Airways has been fined A$110,000 (S$139,500) by the Australian Communications and Media Authority (Acma) for the contravention of Australia's Spam Act.

In a probe by the authority in December last year, Tiger was found to have failed to unsubscribe customers from marketing e-mail messages despite numerous requests from the customers to be removed from its marketing e-mail database.

On Monday, Acma also accepted an enforceable undertaking offered by Tiger to make improvements to its e-mail marketing processes and have them independently reviewed to identify further improvements.

The acceptance of this undertaking also concludes the investigation by Acma into Tiger's non-compliance.

 
If you are not a subscriber, you can get instant, unlimited access here