$848 for an iPhone 5C? iDon't want
Consumers, market researchers say price too high for 'budget' product
It was hailed as a "low-cost" handset for the mass market, but the price of Apple's new iPhone 5C has already turned off many potential buyers in Singapore.
At $848, consumers and market researchers agree it is too expensive - even as a mid-range phone.
Yesterday at its headquarters in California, Apple unveiled two new models of its popular iPhone - the 5C and 5S - targeted at the budget and premium markets respectively.
When it goes on sale in Singapore next Friday, the iPhone 5C will start at $848 for the 16GB version. At $988, consumers will be able to get the 16GB souped-up iPhone 5S.