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McDonald's Malaysia apologises over unapproved kangkung ads

Published on Feb 11, 2014 5:01 PM
 

KUALA LUMPUR - McDonald's Malaysia has apologised over a set of promotional materials seen as taking a jest at Prime Minister Najib Razak's "kangkung" analogy last month, saying that the fliers had slipped through official vetting and were not approved.

The materials in question, which first appeared at the fast food chain's outlets in Klang Valley as part of its McSavers campaign, read in Malay "Harga sayur tidak turun, tapi harga burger tetap turun", reported news portal Malaysiakini.

The tagline means "vegetable prices have not fallen, but the price of burger has".

"McDonald's Malaysia wishes to clarify that due to a communication oversight, the unapproved visual was produced and made its way to our restaurants," the fast food chain was quoted as saying by Malaysiakini on Tuesday.

 
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