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Malaysia Airlines has 'a lot of work to do' to fix image in wake of MH370 disappearance: CEO

Published on Apr 7, 2014 7:26 PM
 

KUALA LUMPUR (AFP) - Malaysia Airlines, which was already haemorrhaging cash in the face of intense competition, has "got a lot of work to do" recovering from the disappearance of MH370, its chief executive said on Monday.

The flag-carrier airline has reported hefty losses for three years running, and MH370 now raises the spectre of a potential drop in bookings over safety concerns and possible huge payouts to passengers' families.

"First and foremost, obviously this incident has affected the airline," Mr Ahmad Jauhari Yahya said during a regular MH370 press briefing in Kuala Lumpur. "We've got a lot of work to do. The airline obviously needs to get itself together."

The plane disappeared en route from Kuala Lumpur to Beijing on March 8 with 227 passengers and 12 crew on board. Followed intently around the world, the crisis has been a public relations disaster for the airline, which had previously boasted a solid safety record.

 
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