Twitter buys mobile ads company MoPub for $445 million
SAN FRANCISCO (REUTERS) - Twitter has bought online mobile-ad exchange MoPub, the company said in a blog post on Monday.
The San Francisco-based companies did not disclose terms, but a person familiar with the matter said Twitter paid US$350 million (S$445 million) in stock for MoPub.
The deal has built-in upside for the sellers as it assigned a value of around US$20 to Twitter shares, when in fact the microblogging service's shares are trading in the high US$20s on the secondary market, the person said.
MoPub allows companies to keep track of ad inventory in real time, similar to what Google can do with DoubleClick.