Thanksgiving drew more shoppers than Black Friday: Reuters/Ipsos
Published on Dec 6, 2012 7:22 AM
(REUTERS) - Opening their doors and offering sales on Thanksgiving did more than give retailers an early start to the holiday shopping season - the holiday actually may have drawn more shoppers than "Black Friday".
Thirty per cent of Americans surveyed in a new Reuters/Ipsos poll said they shopped either online or in stores this past Thanksgiving Day, slightly more than shopped on the day after, which is typically the biggest shopping day of the year.
Of those who said that they shopped in stores on Thanksgiving, it was the first time for nearly one-third of respondents, suggesting that moving sales events into the evening and even earlier on the holiday wooed shoppers.
"People are adjusting to the changes and they're not as upset that it's on Thanksgiving, I guess," said Mr Jharonne Martis, director of consumer research for Thomson Reuters.
To continue reading, log in if you are a subscriber
Enjoy 2 weeks of unlimited digital access to The Straits Times. Get your free access now!