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Taiwan's first budget airline named 'V air'

Published on Jan 23, 2014 5:46 PM

TAIPEI (AFP) - Taiwan's TransAsia Airways said on Thursday a low-cost carrier it aims to launch later this year will be called "V air" as it seeks to tap the growing budget travel market.

TransAsia said it picked "V air" out of nearly 8,000 entries in a public naming contest while the new carrier's Chinese name will be "Wei Hang", which means "mighty airline" in English.

"V can stand for voyage, vision, vivid, or victory which symbolise the positive energy a new company requires and can help boost the public's preference and acceptance of the new company," it said in a statement.

Two winners of the naming contest are entitled to unlimited free flights on the budget airline for 10 years, it said.

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