Starbucks to open first outlet in Vietnam in early February
Published on Jan 3, 2013 1:11 PM
BANGALORE/HANOI (REUTERS) - Starbucks Corp said it will set up its first outlet in Vietnam early next month as the American chain continues to expand in fast-growing Asian markets.
Starbucks said it will partner with Hong Kong's Maxim's Group to open its first store in Ho Chi Minh City and reiterated that Asia continues to be a significant growth driver for the company.
"Vietnam is one of the most dynamic and exciting markets in the world and we are proud to add Vietnam as the 12th market across the China and Asia Pacific region," said Mr John Culver, president of Starbucks China and Asia Pacific.
Starbucks already buys some of the highest-quality arabica coffee from Vietnam and says it is committed to sourcing more from the region in the long run. Vietnam is the second-biggest coffee producer in the world after Brazil.
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