Small firms win big at Singapore Prestige Brand Award
Local firms from industries as diverse as the construction, food and healthcare industries have been recognised for their branding efforts.
Among the first-time winners was noodle manufacturer Tan Seng Kee Foods' line of pasteurised fresh noodles marketed under its Kang Kang brand. It won the SPBA-Promising Brand. The firm's executive director, Raymond Tan, said the launch of the Kang Kang brand helped to emphasise its products' freshness. Kang Kang is a word play of the Mandarin phrase, jian kang, which means healthy.
Another first-time winner is construction firm Koh Bros. Though a stalwart in the local industry, the firm only took part in the awards this year as its Managing Director and Group CEO Francis Koh said it wanted to remain "humble". But with the firm's diversification into the real estate sector, Mr Koh said it was a good time to push its brand in the marketing space. It won in the SPBA-Heritage Brand category.
This year's Singapore Prestige Brand Award (SPBA) saw a total of 43 winners in five categories.