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Quality lags, but sales experience shines for Mini, Fiat

Published on Nov 29, 2012 6:35 AM
 
A car salesman (left) stands next to a new Fiat Viaggio car at their showroom in Shanghai on Nov 21, 2012. Fiat and Mini, two brands that finished at or near the bottom of JD Power's annual survey of vehicle quality, were among the highest-rated in the firm's recent study of United States (US) car dealers and the retail experience. -- PHOTO: AFP

(REUTERS) - Fiat and Mini, two brands that finished at or near the bottom of JD Power's annual survey of vehicle quality, were among the highest-rated in the firm's recent study of United States (US) car dealers and the retail experience.

BMW's Mini was the leading mass-market brand and Fiat the fourth-best in Power's 2012 Sales Satisfaction Index, the market research firm said Wednesday.

Earlier this year, in Power's 2012 Initial Quality Study, Fiat tied for last place, with Mini just above it.

The Sales Satisfaction Index is a measure of car buyers'experience, including customer satisfaction with the dealer.

 
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