Porsche to hit 200,000 car-sales target years ahead of plan: CEO
Published on Feb 12, 2014 6:01 AM
LEIPZIG, Germany (REUTERS) - Porsche expects to hit a target of selling more than 200,000 sports cars next year, three years earlier than originally scheduled, as the brand keeps pushing into sport-utility vehicles, chief executive Matthias Mueller said.
"The target is achievable in 2015 provided there are no disruptions and that markets continue to develop positively," Mr Mueller said on Tuesday after a ceremony to open the brand's enlarged factory near the eastern German city of Leipzig.
Volkswagen-owned Porsche is entering the lucrative segment of compact SUVs with its new Macan model, which has already sold out about eight months of production ahead of its arrival at German dealerships on April 4, sales chief Bernhard Maier said.
The Macan, which competes with BMW's X3 model and the Mercedes-Benz GLK, will replace the more roomy Cayenne SUV as Porsche's top-selling model next year, research firm IHS Automotive said, pegging 2015 Macan sales at 81,025 units compared with 70,055 for the Cayenne.
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