Popular 'girls series' lifts Lego sales by 13% in year's first half
COPENHAGEN (AP) - Danish toy maker Lego says sales soared 13 per cent during the first six months of the year, thanks partly to the new "Lego Friends" series of building blocks designed for girls.
The privately owned company said on Thursday it made a net profit of 2.4 billion kroner (S$542 million) on revenue of 10.4 billion kroner.
Lego said series like "Legends of Chima" and "Lego Friends" were among the most popular, and that sales were particularly high in Asia. Its other toy series include "Star Wars" and "Ninjago".
Last month, the company said it would launch a special series themed on the American sitcom "The Simpsons" next year.