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Pfizer cuts Viagra price in Canada after court loss to generics

Published on Nov 23, 2012 6:01 AM
 
A box of Viagra, typically used to treat erectile dysfunction, is seen in a pharmacy in Toronto in this Jan 31, 2008, file photo. Pfizer has cut the Canadian price of its Viagra erectile dysfunction drug after the Supreme Court of Canada opened the door to sales of generic versions of the drug, the company said on Thursday. -- PHOTO : REUTERS

OTTAWA (REUTERS) - Pfizer has cut the Canadian price of its Viagra erectile dysfunction drug after the Supreme Court of Canada opened the door to sales of generic versions of the drug, the company said on Thursday.

"We are lowering original Viagra's price to be in line with generic versions because we are committed to ensuring that Viagra patients continue to have access to the original - made by Pfizer, and at a competitive price," Mr Scott Wilks from Pfizer's Canadian subsidiary said in a statement.

The patent on Viagra had been due to expire in 2014 in Canada. The Supreme Court threw the door open to generics immediately on Nov 8 when it ruled that Pfizer had not provided enough details when it filed its patent.

That challenge had been mounted by Israeli-based Teva Pharmaceutical Industries Ltd, the world's largest drug maker, which said it expected to offer a generic version at a substantially lower price.

 
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