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Online retail sales during Cyber Monday sizzle: Survey

Published on Nov 27, 2012 8:59 AM
In this photo illustration, Electronics retailer Best Buy advertises Cyber Monday sales on the store's website on Nov 26, 2012 in Chicago, Illinois. -- PHOTO : AFP

WASHINGTON (AFP) - Online retail sales were jumping for "Cyber Monday," the key Web shopping day following the US Thanksgiving holiday weekend, a survey showed.

IBM said its cloud-based digital analytics platform, tracking shopping in real time, showed sales up 27 per cent from last year as of 2300 GMT.

"All signs point to Cyber Monday being a banner year," IBM said on its Digital Analytics Benchmark blog.

"The multiscreen shopper is out in full force this year." The number of consumers using a mobile device to visit a retailer's site was 20 per cent, and 10 per cent of consumers were using their mobile device to make a purchase, according to IBM.

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