News Corp buys 'social news' agency Storyful
Published on Dec 20, 2013 11:09 PM
NEW YORK (AFP) - Rupert Murdoch's publishing group News Corp said on Friday it had acquired the "social news agency" Storyful, which seeks to merge journalism with social media.
US-based News Corp will pay US$25 million (S$37.1 million) for the Irish-based start-up, according to a statement.
The firm acquires and distributes video and user-generated content to its partners, and provides social media dashboards, analytics and other tools to news organisations to help improve their news and advertising efforts online and on mobile platforms.
Storyful, which has been a partner with the News Corp-owned Wall Street Journal, will continue to operate as a stand alone unit from its Dublin headquarters and work with media clients.
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