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New General Motors CEO Mary Barra starts reign with launch of pickup

Published on Jan 13, 2014 1:59 PM
 
Ms Mary Barra, General Motors Senior Vice President of Global Product Development and GM CEO-elect, introduces the all-new 2015 GMC Canyon midsize truck at its world debut on the eve of the 2014 North American International Auto Show on Jan 12, 2014 in Detroit, Michigan. Ms Barra, the first woman ever chosen to lead a major car company, kicked off her tenure as General Motors chief executive on Sunday with the launch of a distinctly un-feminine vehicle: a new pickup truck. -- PHOTO: AFP

DETROIT (AFP) - Ms Mary Barra, the first woman ever chosen to lead a major car company, kicked off her tenure as General Motors chief executive on Sunday with the launch of a distinctly un-feminine vehicle: a new pickup truck.

Ms Barra, named last month to lead the world's second largest auto maker, doesn't officially take charge until Thursday.

But she was already in the driver's seat on Sunday as GM introduced two new truck models for the annual Detroit auto show.

And she made clear that under her the United States giant's focus will be car design and consumer needs, and not what the accountants of the company - which nearly went under in 2008 - think is best.

 
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