New General Motors CEO Mary Barra starts reign with launch of pickup
Published on Jan 13, 2014 1:59 PM
DETROIT (AFP) - Ms Mary Barra, the first woman ever chosen to lead a major car company, kicked off her tenure as General Motors chief executive on Sunday with the launch of a distinctly un-feminine vehicle: a new pickup truck.
Ms Barra, named last month to lead the world's second largest auto maker, doesn't officially take charge until Thursday.
But she was already in the driver's seat on Sunday as GM introduced two new truck models for the annual Detroit auto show.
And she made clear that under her the United States giant's focus will be car design and consumer needs, and not what the accountants of the company - which nearly went under in 2008 - think is best.
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