Nestle weighing sale of PowerBar: Sources
LONDON/NEW YORK (REUTERS) - Nestle SA, the world's largest food company, is looking to divest its PowerBar energy bars, a pioneer of sports nutrition products, according to four people familiar with the matter.
The sale of PowerBar could fetch several hundred million dollars, the people said this week. They asked not to be identified because the matter is private.
Nestle declined to comment.
The brand, which one of the sources said generates about US$175 million (S$220 million) in revenue, was founded by Mr Brian Maxwell, a Canadian athlete and entrepreneur.