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Luxury brands get creative to keep buyers spending

They offer gifts, hold joint events to drum up business in challenging 2014

Published on Feb 24, 2014 8:19 AM

Property market wobbles and a fragile share market are forcing high-end retailers to resort to novel ways to keep big-spending customers ringing up the tills.

Their gambits include offering luxurious gifts to top clients and tying up with other brands to co-host special events.

Luxury retailers told The Straits Times that business is holding up and they forecast stronger sales in Asia as a whole this year, but they also expect they will have to work harder to get that business.

Although these retailers cater to a wealthy clientele with plenty of cash to spend even in downturns, they are not immune to economic slowdowns.

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