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Luxury brand Bottega Veneta says Europe shop window for China

Published on Feb 16, 2013 8:20 AM
 
Mr Marco Bizzari, president and chief executive officer of Bottega Veneta, poses during an interview with Reuters at the Bottega Veneta's shop in Paris on Feb 14, 2013. Italy's Bottega Veneta plans to invest as much in new shops in Western Europe as in emerging countries in the coming years even though sales are growing quicker in new markets, its chief executive said. -- PHOTO: REUTERS

PARIS (REUTERS) - Italy's Bottega Veneta plans to invest as much in new shops in Western Europe as in emerging countries in the coming years even though sales are growing quicker in new markets, its chief executive said.

Bottega Veneta, known for its woven leather totes starting at around 5,000 euros (S$8,300), is PPR's second-largest luxury brand behind Gucci in terms of sales and its most profitable.

The retailer opened 26 shops in 2012 and runs 196 boutiques worldwide. It plans to increase the size of its retail network by 10-15 per cent annually, chief executive Marco Bizzarri said.

"I am convinced that consumers from emerging markets will buy there (in emerging markets) if they see that the brand is well positioned in Europe," Mr Bizzarri said in an interview at the brand's shop in Paris' luxury enclave, Avenue Montaigne.

 
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