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Lululemon to polish tarnished image after "wake-up call"

Published on Jan 15, 2014 6:28 AM
 
After a year of bungled public relations and messy quality and supply-chain troubles, Lululemon Athletica Inc is committed to fixing the problems that have marred its trendy image, a top executive at the yogawear retailer said on Tuesday. -- FILE PHOTO: REUTERS

TORONTO (REUTERS) - After a year of bungled public relations and messy quality and supply-chain troubles, Lululemon Athletica Inc is committed to fixing the problems that have marred its trendy image, a top executive at the yogawear retailer said on Tuesday.

Chief financial officer John Currie made the comments a day after the Vancouver, British Columbia-based company issued its second earnings warning in just over a month, sending its stock to a two-year low.

"2013, that's a year that we're quite happy to see going behind us... the quality problems that we had earlier in the year were a real wake-up call," Mr Currie told an industry conference.

"You always hear the phrase that any PR is good PR. What we learned is that's not always the case. I just wanted you to hear that we're taking it seriously. Like, we get it."

 
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