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Lexus to launch hybrid sedan in Japan, Europe

Published on Jan 16, 2013 6:20 AM
 
The Lexus IS 300h is introduced at the 2013 North American International Auto Show in Detroit, Michigan, on Jan 14, 2013. Toyota launched a new hybrid version of its IS luxury Lexus sedan at the Detroit auto show on Tuesday, but it will only be available in showrooms in Japan and Europe. -- PHOTO: AFP

DETROIT, Michigan (AFP) - Toyota launched a new hybrid version of its IS luxury Lexus sedan at the Detroit auto show on Tuesday, but it will only be available in showrooms in Japan and Europe.

"If there's a lot of consumer demand here in the United States (US) we can bring it here," said Mr Mark Templin, general manager of Lexus.

Since Lexus already has two hybrid offerings in the US - the ES sedan and LS sport utility vehicle - it has made the decision to market the IS as a "performance" sedan, Mr Templin said.

"We're obsessed with design now and we think this car reflects this," Mr Templin told reporters after the unveiling.

 
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