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Juicy Couture owner may put brand up for sale: Sources

Published on Feb 1, 2013 6:21 AM

NEW YORK (REUTERS) - Juicy Couture, known for its velour track suits made popular by celebrities like Jennifer Lopez and Madonna and a favorite of teenage girls, may soon be looking for a different kind of shopper.

Fashion company Fifth & Pacific Cos is in the early stages of exploring alternatives for its struggling Juicy brand, including a potential sale, according to two people familiar with the matter.

The company, formerly known as Liz Claiborne Inc, has been reaching out to potential buyers, including some in Asia, to gauge their interest in buying Juicy, said the people, who requested anonymity because the matter is not public.

The discussions were preliminary and Fifth & Pacific has not made a decision on whether to sell the brand, the people said.

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