Japan cosmetics giant Kanebo battles to rescue brand after skin-blotch scandal
TOKYO (AFP) - Japanese cosmetics giant Kanebo faces a tough battle repairing its brand image with consumer confidence at "rock bottom" after its products left ugly blotches on customers' faces, observers say.
Japan's second-largest cosmetics firm - more than a century old and with its reputation for quality now in tatters - can recover, they say, but it has to move swiftly and surely.
Kanebo's travails are the latest in a long line of public relations disasters that have felled companies of all sizes.
Among the casualties are Boeing's troubled Dreamliner jet and automaker Toyota, which was forced to recall millions of cars in recent years over safety issues.