Honda aims to double global auto sales in 5 years
TOKYO (AP) - Honda is aiming to double its global auto sales to more than 6 million vehicles over the next five years as the Japanese automaker gears up for ambitious growth after bouncing back from last year's disasters.
"We have now reached the stage of going on the offensive," Honda Motor Co. President Takanobu Ito told reporters on Friday, as he announced his worldwide target for the fiscal year ending March 2017. The automaker sold 3.1 million vehicles for the fiscal year through March 2012.
He said emerging markets would drive growth, including India and China, as Honda plans to strengthen its lineup of cheaper models tailored for such regions.
The remodeled Fit subcompact, which will be rolled out globally starting next year and sold as the Jazz in some regions will also help boost growth, Ito said at Tokyo headquarters. The Fit range of cars will also include a new small sport-utility vehicle, he said.