Google, Facebook drive gains in mobile advertising
Published on Mar 20, 2014 5:59 AM
WASHINGTON (AFP) - The market for mobile device advertising doubled in 2013 to US$17.9 billion (S$22.6 billion) and is on pace for strong gains this year, led by Facebook and Google, a market tracker said on Wednesday.
The research firm eMarketer said mobile ad spending increased 105 per cent last year and is expected to jump another 75 per cent in 2014 to more than US$34 billion.
Facebook and Google grabbed the lion's share of the market - combining for some US$6.92 billion in net mobile ad revenues in 2013.
Google remained far ahead of its rivals, but saw its market share dip to 49.3 per cent in 2013 from 52.6 per cent in 2012, eMarketer said.
To continue reading, log in if you are a subscriber
Enjoy 2 weeks of unlimited digital access to The Straits Times. Get your free access now!