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GM rethinks emerging market strategy, hedges on China partner

Published on Jan 27, 2013 9:22 PM
An employee walks past new cars at a General Motors (GM) parking lot in Shenyang, Liaoning province in this Aug 1, 2012 file photo.  GM is reconsidering its emerging-market strategy that may see the giant automaker linking up with partners other than China's SAIC Motor to expand into emerging markets worldwide. -- PHOTO: REUTERS

DETROIT (REUTERS) - General Motors (GM) is reconsidering its emerging-market strategy, chief executive Dan Akerson said in remarks that could dent the international ambitions of its Chinese partner, SAIC Motor.

Top executives of the global automaker had begun indicating about three years ago that it would use SAIC, which produces affordable no-frills cars in joint ventures with GM, as its preferred partner to expand into emerging markets worldwide.

But in recent months, GM has been looking to also partner with France's PSA Peugeot Citroen, not only in Europe where the US automaker is trying to fix its troubled Opel unit but also in Russia and Latin America.

"Our first obligation to one another is to fix our European operations, and potential exists - and it's a real potential - for other areas where they operate and we operate too," Mr Akerson said in a recent interview in Detroit.

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