Ford sees bright road ahead in Myanmar as first dealership opens
YANGON (AFP) - Ford Motor Co officially opened its first authorised dealership in Myanmar, joining a rush to set up shop in the former junta-ruled country as the West rolls back sanctions.
Despite price tags beyond the reach of many in the impoverished nation, the United States auto giant said more than 1,500 customers had already visited the showroom since its "soft launch" two months ago.
Myanmar's population of 60 million and growing demand for cars "excites us", said Ford regional manager David Westerman on Friday.
"That's what is going to create that growth in the coming years and decades ahead," he told reporters.