Thursday, May 28, 2015Thursday, May 28, 2015
News
 

Emirates adds Roland Garros to global sponsorship drive

Published on Apr 18, 2013 6:21 AM
 
French Tennis Federation (FFT) president Jean Gachassin (left) and airline company Emirates president Tim Clark (right) give a press conference prior to sign a partnership agreement, on April 17, 2013 in Paris. Emirates airline has added Roland Garros tennis to a spending spree on high-profile sports sponsorships, a strategy aimed at leapfrogging its rivals for global attention. -- PHOTO: AFP

PARIS (REUTERS) - Emirates airline has added Roland Garros tennis to a spending spree on high-profile sports sponsorships, a strategy aimed at leapfrogging its rivals for global attention.

The Dubai-based carrier said it would sponsor the French grand slam tournament starting with the upcoming event in May.

The airline is also on the verge of announcing a deal to sponsor the shirts of soccer team Real Madrid, a person familiar with the matter said.

Media reports have pegged the shirt rights for one of the sport's biggest brands at 30 million euros (S$48.6 million).

 
Enjoy 2 weeks of unlimited digital access to The Straits Times. Get your free access now!