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Draw clearer link between corporate social responsibility and profits: consultant

Published on Dec 4, 2013 12:59 PM

For corporate social responsibility (CSR) to become second nature to businesses, it must be more closely linked to company profits in the minds of board directors.

This was a suggestion made by Ms Erin Lyon, the executive director of CSR Asia, a research and consultancy firm.

Companies also need to talk to stakeholders to decide on the issues that are likely to have an impact on the company's long term survival, such as measuring the cost of climate change, she added.

Ms Lyon was on a panel discussing CSR issues in the region at an event organised by confectionery company Ferrero.

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