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DBS offers "one-stop shop" for banking and broking

Published on Dec 5, 2012 6:55 PM
 
File photo of the DBS logo at the DBS Asia Hub at 2, Changi Business Park Crescent. DBS Bank today announced that bank customers will soon be able to trade shares without the need to maintain separate relationships with their bank and a broking firm. -- ST PHOTO: KUA CHEE SIONG

DBS Bank today announced that bank customers will soon be able to trade shares without the need to maintain separate relationships with their bank and a broking firm.

This will make DBS the first Singapore bank to offer banking and brokerage products under one roof.

The initiative will further strengthen the bank's wealth proposition as it continues to execute against strategy to become a leading wealth player in the region, DBS said in a statement.

Said Mr Sim S Lim, Singapore country manager for DBS Bank: "Given the increasing sophistication of our customers, there is growing demand for a 'one-stop' platform which allows access to a full array of banking and brokerage products. We believe the holistic bank brokerage model is an integral part of the future of banking."

 
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