DBS Bank is Singapore's most valuable banking brand, consultancy study shows
Published on Feb 4, 2014 8:36 PM
DBS Bank is ranked Singapore's most valuable banking brand and the top banking brand in the region, say findings from The Brand Finance Banking 500 study released on Tuesday.
It also showed that DBS is one of the top 10 banking brands in Asia.
DBS improved its global ranking by four places, going from 58th to 54th.
Mr Samir Dixit, managing director of Brand Finance Asia Pacific, said: "DBS leads the pack for another year with a brand value of US$4.01 billion (S$5.08 billion). This is up 15.3 per cent on 2013, an increase of over half a billion dollars.
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