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Chinese online shop 360buy makes first foreign push

Published on Oct 18, 2012 2:49 PM

SHANGHAI (REUTERS) - China's biggest online retailer 360buy will start selling directly to overseas buyers on Thursday, the first such move by a major Chinese e-commerce firm, as it struggles with increasing competition at home.

Its move into the global market, where it wants to take on Amazon, will be closely watched by other Chinese e-commerce companies.

An August price war between 360buy, Suning Appliance , and GOME Electrical Appliances Holding, now under investigation by the government, is also pushing the firm to seek new business outside China.

The privately-owned firm's English-language website,, will open for trade with almost 400,000 new products for sale, from electronic appliances to baby milk powder.

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