Bentley eyes ultra-exclusive auto collectors' segment
DETROIT (REUTERS) - British luxury brand Bentley sees a market for ultra limited-edition vehicles that appeal to clients who place a premium on scarcity, Mr Kevin Rose, board member for sales, said on Monday.
Bentley has not made a decision on whether to build such a vehicle but is keenly observing competitors who build cars costing more than US$1 million (S$1.26 million), such as Aston Martin, which built the one-77, or Lamborghini which built the Veneno.
"There is a trend toward greater individualisation and collectibles, a limited run of a particular model," Mr Rose said in an interview at the Detroit auto show.
"We think there is room for one or two models or derivatives which take us in to those categories," he said, adding that Bentley had not taken any decisions on whether to go ahead and produce such a vehicle.