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Airbus, Boeing launch airliner ad war as rivalry heats up

Published on Nov 27, 2012 9:40 AM

PARIS (REUTERS) - Airbus and Boeing have clashed over the performance of their latest revamped models as the aerospace companies battle for market share by offering fuel savings to cash-starved airlines.

The dispute is being splashed across the columns of specialist industry magazines in a series of negative ads as the world's dominant aircraft makers battle to maintain their share of the US$100 billion (S$122 billion) a year commercial airliner market.

In the latest exchange, Airbus ran an advertisement in Aviation Week on Monday accusing its rival of "exaggerating the capabilities" of both the 737 and the latest 747 models.

The ad featured a Boeing aircraft with an elongated nose in the style of Pinocchio under the headline: "Why is our competitor stretching the truth?"

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