AirAsia Japan given a 'cutesy' twist in rebranding
TOKYO (AFP) - Budget carrier AirAsia Japan is being rebranded as Vanilla Air, the airline announced on Tuesday, with its president saying that vanilla is "loved by everyone in the world".
Executives chose Vanilla Air from over 200 other names, taking a month and a half to decide.
"We chose vanilla as our brand name because it is popular and loved by everyone in the world," the airline's president Tomonori Ishii told a news conference in Tokyo.
"I think it is a very cute name."