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Vienna aims to muscle into growing gay travel market

Published on Mar 29, 2013 4:13 PM

FRANKFURT/VIENNA (REUTERS) - Vienna has joined a growing list of European cities seeking to attract lesbian and gay tourists who are expected to remain willing to spend on travel while other recession-hit travellers cut back.

City authorities in Vienna this month released a review of the Austrian capital's gay and lesbian tourism strategy, deciding to focus on travellers interested in music, culture and history - and with money to spend.

The review followed a study among gay and lesbian travellers from outside of Vienna that found their average household's monthly net income was 385 euros (S$612) higher than that of other tourists to Vienna.

Mr Clemens Koeltringer, marketing analyst from the Vienna Tourists Board, said this target group was "high profile, luxury customers who go to the opera and enjoy very good food".

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