US clothing store American Apparel goes pubic for Valentine's Day
Published on Jan 18, 2014 7:25 AM
NEW YORK (AFP) - United States (US) clothing chain American Apparel has sparked controversy by putting mannequins sprouting pubic hair in the windows of their shop in New York's boho Lower East Side.
Passersby stopped to gawk, take photographs, chuckle or raise a horrified eyebrow at the stick-thin plastic models decked out in see-through bras and panties, with bushy bikini lines.
Many people consider women's body hair a private embarrassment requiring painful grooming at beauty salons, and find the display shocking and provocative.
But American Apparel, which in the past has been accused of sexist and controversial marketing campaigns, said it was celebrating "natural beauty" in the run-up to the Valentine's Day rush.
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