U2 freebie rakes in $3.8 million to combat Aids
Published on Feb 5, 2014 6:17 AM
LOS ANGELES (AFP) - Rock group U2's new single Invisible raised more than US$3 million (S$3.8 million) for the fight against Aids during the 36 hours it was available for free on iTunes, it was revealed on Tuesday.
It scored more than one million downloads in the hour after it premiered in a Bank of America commercial during Sunday's Super Bowl, then picked up two million more until the free offer ended Monday midnight. With the second-biggest bank in the United States pledging one dollar for every download, Invisible raised more than US$3 million for the Global Fund to Fight Aids, Tuberculosis and Malaria.
The song now is selling on iTunes for US$1.29 with all proceeds going to the Global Fund, said (RED), a charity co-founded in 2006 by U2 frontman Bono to engage big consumer brands in acquired immune deficiency syndrome fund-raising, in a statement.
"We are very thrilled with this, Invisible, it sounds great and it feels good," Bono told Britain's BBC Radio One pop music station on Monday. "We're just delighted there are still people very interested in us."
To continue reading, log in if you are a subscriber
If you are not a subscriber, you can get instant, unlimited access here