TV goes to the dogs with first channel for canines
NEW YORK (REUTERS) - Lonely, bored dogs left at home all day while their owners are at work could soon be getting some digital company - a TV channel with programming just for pooches.
DOGTV, a 24/7 channel designed specifically for man's best friend, will air nationally next month on the US satellite operator DirecTV, with hopes of attracting dogs in some of the 46 million US households that have at least one.
"It is the first and only television channel that is dedicated to our four-legged friends and not to their parents," Mr Gilad Neumann, chief executive of the Tel Aviv-based company, said in an interview.
The channel won't be showing the canine equivalent of Modern Family, Mad Men or Downton Abbey but will feature programmes with music, visuals, animation and the occasional human that are designed to relax, stimulate and ease the loneliness of home-alone pets.