Suited and booted, London chases global menswear crown
LONDON (REUTERS) - Britain, birthplace of the three-piece suit and leather brogues, is stepping up efforts to establish London as the global capital of menswear with its designers chasing dominance in the fastest growing fashion sector by sales.
Playing host to London Collections: Men, a three-day event that started on Monday, the British capital will see more than 130 brands such as Topman, Burberry and Alexander McQueen showcase their latest collections to fashion buyers and the media from more than 20 countries.
The city has dressed its train stations with posters featuring real Londoners showcasing fabled British looks such as brogues and tartan. And it kickstarting the menswear collections internationally, with shows to follow in Milan, Paris and New York.
"We have the heritage that none of the other cities have," model and fashion committee member David Gandy told Reuters.