Sunday, Sep 21, 2014Sunday, Sep 21, 2014
 

Struggling Fox hopes for better new year in TV ratings

Published on Jan 9, 2013 6:53 AM
 
From left, Mariah Carey, Keith Urban, Nicki Minaj and Ryan Seacrest from "American Idol" attend the Fox Winter TCA Tour at the Langham Huntington Hotel on Tuesday, Jan. 8, 2013, in Pasadena, Calif. -- PHOTO: AP

LOS ANGELES (REUTERS) - Fox entertainment chairman Kevin Reilly on Tuesday acknowledged that his TV network had struggled to find an audience last season but said he hoped for a better performance going forward.

"We limped our way in after 2011. Nobody is happier than us to get into a new year where hopefully there are better things to come," Mr Reilly told television reporters.

Fox television, a unit of News Corp, has slumped from long-running king in the 18-49 demographic prized by TV advertisers to current third place.

In the season so far, Fox has lost some 20 per cent of its 18-49 audience compared to the same point last year, while rival NBC has pulled out of a nine-year slump and is in first place.

 
If you are not a subscriber, you can get instant, unlimited access here

Videos