Struggling Fox hopes for better new year in TV ratings
Published on Jan 9, 2013 6:53 AM
LOS ANGELES (REUTERS) - Fox entertainment chairman Kevin Reilly on Tuesday acknowledged that his TV network had struggled to find an audience last season but said he hoped for a better performance going forward.
"We limped our way in after 2011. Nobody is happier than us to get into a new year where hopefully there are better things to come," Mr Reilly told television reporters.
Fox television, a unit of News Corp, has slumped from long-running king in the 18-49 demographic prized by TV advertisers to current third place.
In the season so far, Fox has lost some 20 per cent of its 18-49 audience compared to the same point last year, while rival NBC has pulled out of a nine-year slump and is in first place.
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