Star power descends on SXSW finale in Austin
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LL Cool J. performs at the Doritos stage during SXSW 2013 on Thursday, March 14, 2013 in Austin, Texas. -- FILE PHOTO: AP
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Syrian singer Omar Souleyman performs in the early hours of March 16, 2013 at a benefit concert for victims and refugees of the conflict in his homeland during the South by Southwest (SXSW) festival in Austin, Texas. Souleyman, now living as a refugee with his family in Turkey, will remain in the United States for the coming days to record a new album in New York, his manager said. -- FILE PHOTO: AFP
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Depeche Mode performs at the SXSW Music Festival, on Friday, March 15, 2013 in Austin, Texas. -- FILE PHOTO: INVISION/AP
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Billie Joe Armstrong of Green Day performs at the SXSW Music Festival, on Friday, March 15, 2013 in Austin, Texas.-- FILE PHOTO: INVISION/AP
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To help launch the Doritos "For the Bold" campaign, Latin rock band "Chingon," led by film director Robert Rodriguez, performs on the Doritos #BoldStage at the South by Southwest Music Festival on Friday, March 15, 2013, in Austin, Texas. -- FILE PHOTO: INVISION/AP
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To help launch the Doritos "For the Bold" campaign, Ty Taylor of Los Angeles-based musical group Vintage Trouble performs on the Doritos #BoldStage at the South by Southwest Music Festival on Friday, March 15, 2013, in Austin, Texas. -- FILE PHOTO: INVISION/AP
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To help launch the Doritos "For the Bold" campaign, Southern California-based rock group The Bots perform on the Doritos #BoldStage at the South by Southwest Music Festival on Friday, March 15, 2013, in Austin, Texas. -- FILE PHOTO: INVISION/AP
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To help launch the Doritos "For the Bold" campaign, Brooklyn-based Indian bhangra jazz group Red Baraat perform on the Doritos #BoldStage at the South by Southwest Music Festival on Friday, March 15, 2013, in Austin, Texas. -- FILE PHOTO: INVISION/AP
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Sanou Ag Ahmed (L) and Liya Ag Ablil of the Malian desert blues group Terakaft perform at the rear of Justine's restaurant in Austin, Texas on March 15, 2012 during the South by Southwest (SXSW) festival. Some 2,200 bands are performing at SXSW this year, including several world music acts like Terakaft, who live in exile in Algeria due to the conflict in the north of their homeland. -- FILE PHOTO: AFP
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Kid Cudi perform at MySpace Secret Shows presented by Chevrolet during SXSW 2013 on Thursday, March 14, 2013 in Austin, Texas. -- FILE PHOTO: AP
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Hit Boy performs at MySpace Secret Shows presented by Chevrolet Snoop during Lion Fest held at Viceland during SXSW 2013 on Thursday, March 14, 2013 in Austin, Texas. -- FILE PHOTO: AP
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Snoop Lion, formerly, Snoop Dogg, performs during Lion Fest held at Viceland during SXSW 2013 on Thursday, March 14, 2013 in Austin, Texas. -- FILE PHOTO: AP
LL Cool J. performs at the Doritos stage during SXSW 2013 on Thursday, March 14, 2013 in Austin, Texas. -- FILE PHOTO: AP
Syrian singer Omar Souleyman performs in the early hours of March 16, 2013 at a benefit concert for victims and refugees of the conflict in his homeland during the South by Southwest (SXSW) festival in Austin, Texas. Souleyman, now living as a refugee with his family in Turkey, will remain in the United States for the coming days to record a new album in New York, his manager said. -- FILE PHOTO: AFP
Depeche Mode performs at the SXSW Music Festival, on Friday, March 15, 2013 in Austin, Texas. -- FILE PHOTO: INVISION/AP
Billie Joe Armstrong of Green Day performs at the SXSW Music Festival, on Friday, March 15, 2013 in Austin, Texas.-- FILE PHOTO: INVISION/AP
To help launch the Doritos "For the Bold" campaign, Latin rock band "Chingon," led by film director Robert Rodriguez, performs on the Doritos #BoldStage at the South by Southwest Music Festival on Friday, March 15, 2013, in Austin, Texas. -- FILE PHOTO: INVISION/AP
To help launch the Doritos "For the Bold" campaign, Ty Taylor of Los Angeles-based musical group Vintage Trouble performs on the Doritos #BoldStage at the South by Southwest Music Festival on Friday, March 15, 2013, in Austin, Texas. -- FILE PHOTO: INVISION/AP
To help launch the Doritos "For the Bold" campaign, Southern California-based rock group The Bots perform on the Doritos #BoldStage at the South by Southwest Music Festival on Friday, March 15, 2013, in Austin, Texas. -- FILE PHOTO: INVISION/AP
To help launch the Doritos "For the Bold" campaign, Brooklyn-based Indian bhangra jazz group Red Baraat perform on the Doritos #BoldStage at the South by Southwest Music Festival on Friday, March 15, 2013, in Austin, Texas. -- FILE PHOTO: INVISION/AP
Sanou Ag Ahmed (L) and Liya Ag Ablil of the Malian desert blues group Terakaft perform at the rear of Justine's restaurant in Austin, Texas on March 15, 2012 during the South by Southwest (SXSW) festival. Some 2,200 bands are performing at SXSW this year, including several world music acts like Terakaft, who live in exile in Algeria due to the conflict in the north of their homeland. -- FILE PHOTO: AFP
Kid Cudi perform at MySpace Secret Shows presented by Chevrolet during SXSW 2013 on Thursday, March 14, 2013 in Austin, Texas. -- FILE PHOTO: AP
Hit Boy performs at MySpace Secret Shows presented by Chevrolet Snoop during Lion Fest held at Viceland during SXSW 2013 on Thursday, March 14, 2013 in Austin, Texas. -- FILE PHOTO: AP
Snoop Lion, formerly, Snoop Dogg, performs during Lion Fest held at Viceland during SXSW 2013 on Thursday, March 14, 2013 in Austin, Texas. -- FILE PHOTO: AP
AUSTIN, Texas (AFP) - The 27th edition of South by Southwest (SXSW) inched closer to its finale on Saturday with a flock of big-name pop stars descending on the Texas state capital's pulsating beer-and-barbecue fest.
Prince, Justin Timberlake and the Smashing Pumpkins were among the most talked-about shows on the final full day of the 10-day festival that celebrates innovation in music, film and interactive technology.
All three acts have been booked by major brands - Samsung smartphones, the revamped MySpace website and Red Bull energy drinks respectively - for limited-access parties to promote their products amid the SXSW buzz.
Celebrity TV chef Rachael Ray was meanwhile hosting her annual open-to-all Feedback party with a raft of musical guests, including current hip hop chart-toppers Macklemore and Ryan Lewis.
