Schwarzenegger calls for 'hip, sexy' environmentalism

VIENNA (AFP) - Arnold Schwarzenegger called Thursday for an end to "doom and gloom" environmentalism as he hosted the first conference of his new green movement fostering action by local governments and individuals.

"If we want to inspire the world, it is time for us to forget about the old way of talking about climate change, where we crush people, where we overwhelm people with data," the former California governor, bodybuilder and film star said.

"There is a new way, a more sexy, a more hip way. Instead of using doom and gloom and telling people what they can't do, we should make them part of our movement and tell them what they can do," he said.

"I mean I still drive my Hummers but now they are all on hydrogen and biofuel ... We need to send a message that we can live the same life, just with cleaner technology." Following his success implementing environmental legislation in California ahead of federal US action, Schwarzenegger's created the R20 Regions of Climate Action movement in 2010.