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Rome's Affordable Art Fair brings splash of neon to Eternal City

Published on Oct 27, 2012 8:34 AM

ROME (REUTERS) - Italy's capital, heaving with marble and masterpieces, may not want for art. But Rome's first Affordable Art Fair tapped into a hunger for fresh, contemporary works as it opened with a splash of neon on Friday.

Crowds packed the event on its opening night to browse works from over 50 galleries, all of them by living artists and for sale at prices between 100 euros (S$160) and 5,000 euros.

"The organisers thought that this being Rome, the people would arrive a bit late. Instead, half an hour before opening time there was already a queue around the block," said Milanese photographer Ruggero Rosfer, 43, who was selling works priced at between 2,600 euros and 4,000 euros. "That's how huge the interest is."

Held in an abandoned 19th century abattoir from Oct 26 to 28 in the trendy Testaccio district, the event saw chic Romans browsing sculpture and neon pop art amid antique meat hooks and exposed brick walls.

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