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Roberto Cavalli slams celebrity endorsements, commends Instagram

Published on Feb 21, 2014 6:18 AM
 
Roberto Cavalli (left) and Eva Duringer acknowledge the audience at the end of the Just Cavalli Autumn/Winter 2014 collection during Milan Fashion Week on Feb 20, 2014. The flamboyant Italian designer said at Milan fashion week on Feb 20, 2014 that he wants the world of fashion to turn its back on celebrity endorsements, and likes to use Instagram to stay in touch with his customers. -- PHOTO: REUTERS

MILAN (REUTERS) - Roberto Cavalli wants the world of fashion to turn its back on celebrity endorsements, and likes to use Instagram to stay in touch with his customers, the flamboyant Italian designer said at Milan fashion week on Thursday.

Speaking before unveiling a womens autumn-winter collection for his youth-focused Just Cavalli line, the designer said he gave his clothes to famous people, but refused to engage a celebrity to promote his brand - a role known as a testimonial.

"I want fashion to be different from the way it is today, less linked to publicity, less tied to all those stars," Cavalli said backstage before his show at Milan's Arco della Pace monument.

Fashion and luxury brands have long allied themselves with celebrities to get media and consumer attention.

 
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