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Radio still turning Americans on to new music

Published on Aug 15, 2012 7:35 AM
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Video hasn't yet killed the radio star after all, although YouTube has taken over as the place where most teens listen to music such as Lady Gaga's, according to a report released on Tuesday. -- PHOTO: UNIVERSAL MUSIC

(REUTERS) - Video hasn't yet killed the radio star after all, although YouTube has taken over as the place where most teens listen to music, according to a report released on Tuesday.

Nielsen's Music 360 report found that radio is still the place where most people (48 per cent) discover new music, compared to just 7 per cent for YouTube.

But once they have found it, 64 per cent of teens listen to music through YouTube, the popular video-sharing website owned by Google Inc.

Even so, old-fashioned radio - whose demise was marked in the 1979 hit single Video Killed The Radio Star by The Buggles - is still a big player in the music industry.

 
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