Radio still turning Americans on to new music
Published on Aug 15, 2012 7:35 AM
(REUTERS) - Video hasn't yet killed the radio star after all, although YouTube has taken over as the place where most teens listen to music, according to a report released on Tuesday.
Nielsen's Music 360 report found that radio is still the place where most people (48 per cent) discover new music, compared to just 7 per cent for YouTube.
But once they have found it, 64 per cent of teens listen to music through YouTube, the popular video-sharing website owned by Google Inc.
Even so, old-fashioned radio - whose demise was marked in the 1979 hit single Video Killed The Radio Star by The Buggles - is still a big player in the music industry.
To continue reading, log in if you are a subscriber
Enjoy 2 weeks of unlimited digital access to The Straits Times. Get your free access now!